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‘ Collaboration ’
is the new buzzword today.
Now all the rage in the cultural world, ‘collaboration’ has spread from the fashion circle, which devised a market strategy of a new concept called ‘art marketing’ to satisfy the needs of consumers.
That is, a product is wearing a cloth in the boundary of so-called ‘art.’
Enthusiasm for ‘My only thing, my only experience!’ or the ‘only one in the world!’ created the consumption trend of today crazy for ‘luxurious products.’
Even fairly recent new concepts such as ‘fusion’ or ‘crossover’
no longer satisfy the new cohort of demanding consumers.
So, contemporary artists are trying to incorporate the strengths of other genres into their own genre by participating in practice of such new concepts more actively and intimately, thus accentuating the synergy effect through ‘collaboration’ of different genres.
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